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Inbound Marketing Blog

Facebook Custom Audiences

Facebook Custom Audiences

With the increasing importance of running ad campaigns on social media networks like Facebook, Twitter and LinkedIn, many of our clients are saying yes to social media marketing.  

Social media marketing is a great way to promote your business and offers a budget-friendly alternative for doing so. High engagement rates and website clicks on Facebook are an extremely cost-effective way to drive traffic to your website.  

We wanted to let you know about a feature of Facebook advertising that’s called Custom Audiences. We’re excited to offer this service to our clients because it offers even more benefits than regular Facebook ads.

Facebook Custom Audiences

Facebook Custom Audiences has two different targeting features: 1) You can upload a list of customer email addresses and target your ads to them, and 2) remarket to customers who have already visited your website.  

We’re really excited about Facebook’s remarketing feature because it can be so beneficial to your business. Facebook remarketing uses a pixel which is installed in the code of your website and lets you follow up with people who’ve visited your website. Remarketing ads are a great way to market to people who have already shown an interest in your company, making conversions that much easier.

Here are some amazing things you can do with Facebook Custom Audiences:

  • Stay in touch with your website visitors 
  • Show them products they've browsed 
  • Bring people back to complete a purchase 
  • Find new audiences who are similar to your website visitors 
  • Get more value from new customer acquisition ad campaigns by excluding existing customers

 

Want to learn more about how Facebook Custom Audiences can help grow your business? Get in touch with us today and we’ll give you the rundown.