Our very own Kim Atkinson was a presenter at the Women in Heels Networking Group this past week. She shared her top ten things any business owner can do to make their website perform better and help your customers find you.
Here we go!
1. Keyword Research
A keyword is a word/phrase that a user types into a search engine. By optimizing these keywords in your webpages, search engines will associate your website with the phrases that users are searching for. Be sure to use keyword research to help shape the content you produce so that you content is seen by the people who are looking for it.
Use your keyword research to optimize the following elements of your website: title tags and meta descriptions. Capitalize on internal linking opportunities, which means linking from one page on your site to another. This gives the search engines information about your site’s content and intent.
3. Be Consistent
Always keep your address, business name and company logos consistent. This will help your customers connect with you and improve your company branding.
4. Clear Contact
Make sure your business phone number or contact details are visible and prominent on your website. This makes it easy for potential clients to contact you. It’s also important to make sure that your phone number is “clickable”, which means that it’s easy for someone looking at your website on mobile to call you.
5. Customer Journey
Since 67% of the buyer’s journey is now online, design a positive user experience that touches on all points of the customer’s journey to purchase your product.
6. Buyer Personas
Creating detailed profiles about who your customers are and what makes them tick will help you target ads and content towards them. You’ll save time and money by targeting the right people.
7. Mobile Friendly
Google is now using “mobile friendliness” as a ranking signal for websites. This means that search engine rankings may increase for websites that are mobile-friendly and drop for websites that aren’t mobile-friendly.
8. Content is King
We already mentioned that keyword research will shape your content strategy so they next step is to organize your strategy and plan the content you will produce. Brainstorm 10 content ideas a week and choose the best ones for when you get stuck. Promote the content you produce across your business’ social networks and consider running ads to put your content in front of the right audience.
It’s important to measure what you’re doing and to see how it’s working. There are lots of free tools you can use to do this (Google Analytics is the biggest one) and you’ll be able to analyze your performance, troubleshoot issues and find new opportunities.
Take all of the previous steps and look at your website. Change happens all the time, so be sure to look at your website frequently from the perspective of a mobile user, someone along the customer journey, a new lead and an established client.