Google is Replacing Perspectives Filter with Forums Filter

April 9, 2024
Google is Replacing Perspectives Filter with Forums Filter

Google is updating its perspectives filter, which will now be known as ‘Forums’. The name change is expected to make it more straightforward for users to search for results from various forums across the web. This filter will enable users to search for information from a wide range of forums.

What is “Perspectives” Filter?

Last June, Google launched the perspectives filter on mobile search. This filter allows searchers to narrow down their search results to specific types of content, such as videos, blogs, and forums. The goal of these results was to provide searchers with a more authentic and personal experience by displaying answers from people who are sharing their own perspectives.

Additionally, the user interface of these search results was designed to be more user-friendly and accessible to younger searchers. Short videos and User-Generated Content (UGC) will still appear in search results, but in different formats like carousels or clusters instead of being categorized under ‘Perspectives’.

Why is Google Changing Perspectives Filter to Forums Filter?

Google is investing in improving the search experience for its users by making it easier to find content that reflects people’s perspectives and first-hand experiences. It is always looking for new ways to make search more intuitive.

Based on its data, Google has found that users prefer to use the “forums” filter rather than “perspectives.” This filter allows users to narrow down their search results to hundreds of forums from across the web. This update helps clarify what people can expect when filtering their search results by forums. Users looking for forum-based results will now find the process clearer and more straightforward, without having any confusion.

Why We Care

With the “forums” filter gaining prominence, businesses can optimize their presence on relevant forums to increase visibility and engagement. More importantly, understanding what your users prefer and value can help businesses stay relevant and competitive in the ever-changing search results.

Need help keeping pace with all these rapid changes in search?