Jenna Lamb, online marketing analyst at Ontario SEO

What I Do: Market research, Detailed competitive analysis, Search Engine Optimization, Digital Marketing Strategy, Paid search analysis, Google Ads campaign management, Website analytics and reporting, Forensic analytics & troubleshooting

With a decade of digital marketing experience with Ontario SEO, Jenna is the critical link between all the moving parts of a digital marketing project, integrating them into a cohesive strategy that delivers results for our clients.

Jenna holds B.Sc. and Master’s degrees in Behavioural Ecology and a BA in Education, where she refined the essential research, analysis, and communications skills that she still uses today in her career with Ontario SEO. Her unconventional background brings a fresh perspective to the digital marketing landscape, and her depth of expertise in SEO, Google Ads and Google Analytics have helped shape her identity as a dynamic digital marketer with the skills to match.

In an ever-changing industry, Jenna continues to learn and grow with the evolving digital landscape, and loves complex, multifaceted projects that challenge and inspire her. As a mother to two busy children and an adorable puppy, she’s certainly never bored! In her (rare) spare time, she enjoys gardening, adventuring with her kids, or exploring the outdoors with her Girl Guide group.

Jenna's Latest Blog Posts

Gemma, Google's new open-source AI model  

Gemma: Google’s New Open-Source AI Model

March 5, 2024

Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]

Google Updates Search Quality Raters Guidelines

Google Updates Search Quality Raters’ Guidelines

December 12, 2023

Google has updated its Search Quality Raters’ guidelines. This update is small compared to the December 2022 update. The latest updates to Search Quality Rater Guidelines include a simplified “needs […]

Breaking Down the Google Anti-Trust Trial - Ontario SEO

Breaking Down the Google Anti-Trust Trial

October 27, 2023

Google is currently facing legal scrutiny over accusations of employing deceptive strategies to maintain its position as the world’s foremost search engine. The U.S. Justice Department contends that Google’s actions […]