What I Do: Market research, Detailed competitive analysis, Paid search analysis, Google Ads campaign management, Website analytics and reporting, Forensic analytics & troubleshooting
Analytics Manager Jenna Lamb may have a warm and fuzzy last name, but that doesn’t mean she’s afraid of getting down to business. Lucky for our clients and for us, her business is analysis and competitive research. Jenna amped-up her exceptional research skills while attaining her Master’s thesis in behavioural ecology at the University of Alberta. Today she is our online analytics expert and holds both Google Analytics Individual Qualifications & Google AdWords Certifications.
If you can believe it, Jenna spent many months studying the stealing behaviour of squirrels. While drawing a comparison between squirrels and online users may seem a bit nutty, Jenna has seamlessly integrated herself into the online world.
Jenna still loves the chase, but now she leverages her unique skillsets to recognize patterns in online behaviour. These patterns help us to effectively position our clients in the eyes of their audiences and online search engines.
Before discovering her passion for digging up online clues, Jenna spent time as an archaeologist where she unearthed her unique skill for discovering diamonds in the rough. Jenna doesn’t mind getting her hands dirty to uncover White Hat SEO tactics that make a business’ tarnished online presence shine. As our Analytics Manager, she leverages all of her extraordinary outdoor adventures to make one heck of a researcher and search engine strategist.
Jenna's Latest Blog Posts
Google Ads’ New Feature Allows for Automated RSA Assets
A new Google feature has been made available to some advertisers. This feature allows Google to automatically create assets for an advertiser’s Responsive Search Ads (RSA). The feature uses the […]
Google has started testing FLEDGE as a replacement to 3rd Party Cookies
What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of […]
Google’s Third-Party Cookies to Remain until Late 2024
Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]
Tech Giant Poised to Take Advantage of Booming Digital Advertising Market
Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]
Google’s May Core Update Rolled Out Quickly
The most recent core algorithm update started rolling out around May 25, 2022, with most significant fluctuations in the SERP tracked around June 6. Google’s broad core rollouts are meant […]
EU Digital Services Act targets Advertising Algorithms
New legislation continues to be created by governments looking to regulate the world’s tech giants. The European Union is one of the governing bodies looking to take on the challenge […]