Jenna Lamb, online marketing analyst at Ontario SEO

What I Do: Market research, Detailed competitive analysis, Paid search analysis, Google Ads campaign management, Website analytics and reporting, Forensic analytics & troubleshooting

Analytics Manager Jenna Lamb may have a warm and fuzzy last name, but that doesn’t mean she’s afraid of getting down to business. Lucky for our clients and for us, her business is analysis and competitive research. Jenna amped-up her exceptional research skills while attaining her Master’s thesis in behavioural ecology at the University of Alberta. Today she is our online analytics expert and holds both Google Analytics Individual Qualifications & Google AdWords Certifications.

If you can believe it, Jenna spent many months studying the stealing behaviour of squirrels. While drawing a comparison between squirrels and online users may seem a bit nutty, Jenna has seamlessly integrated herself into the online world.

Jenna still loves the chase, but now she leverages her unique skillsets to recognize patterns in online behaviour. These patterns help us to effectively position our clients in the eyes of their audiences and online search engines.

Before discovering her passion for digging up online clues, Jenna spent time as an archaeologist where she unearthed her unique skill for discovering diamonds in the rough. Jenna doesn’t mind getting her hands dirty to uncover White Hat SEO tactics that make a business’ tarnished online presence shine. As our Analytics Manager, she leverages all of her extraordinary outdoor adventures to make one heck of a researcher and search engine strategist.

Jenna's Latest Blog Posts

Ontario SEO is proud to be Women-Led

Smashing Barriers – March 8, 2023

February 23, 2023

We were proud to be a sponsor of this years Smashing Barriers event on International Women’s Day On March 8th the London community joined to celebrate the successes of women […]

Online shopping for the holidays during Black Friday

November is the new December?

December 1, 2022

According to the Retail Council of Canada Black Friday and Cyber Monday have both overtaken Boxing Day in the race for “busiest shopping day of the year”. What began as […]

Looker Studio Icon

Google Rebrands Data Studio to Looker Studio

November 24, 2022

Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products.  Google’s ultimate goal is to house their business […]

Google Ad iPhone Apps

FLEDGE’s Early Testing Results

November 10, 2022

As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]