What I Do: Market research, Detailed competitive analysis, Paid search analysis, Google Ads campaign management, Website analytics and reporting, Forensic analytics & troubleshooting
Analytics Manager Jenna Lamb may have a warm and fuzzy last name, but that doesn’t mean she’s afraid of getting down to business. Lucky for our clients and for us, her business is analysis and competitive research. Jenna amped-up her exceptional research skills while attaining her Master’s thesis in behavioural ecology at the University of Alberta. Today she is our online analytics expert and holds both Google Analytics Individual Qualifications & Google AdWords Certifications.
If you can believe it, Jenna spent many months studying the stealing behaviour of squirrels. While drawing a comparison between squirrels and online users may seem a bit nutty, Jenna has seamlessly integrated herself into the online world.
Jenna still loves the chase, but now she leverages her unique skillsets to recognize patterns in online behaviour. These patterns help us to effectively position our clients in the eyes of their audiences and online search engines.
Before discovering her passion for digging up online clues, Jenna spent time as an archaeologist where she unearthed her unique skill for discovering diamonds in the rough. Jenna doesn’t mind getting her hands dirty to uncover White Hat SEO tactics that make a business’ tarnished online presence shine. As our Analytics Manager, she leverages all of her extraordinary outdoor adventures to make one heck of a researcher and search engine strategist.
Jenna's Latest Blog Posts
2021 Local Search Ranking Factors
2021 was a year of significant upheaval in the Google search results with several major algorithm updates. However, when it comes to Local Search Ranking Factors for your Google My […]
Google has Updated its Quality Rater Guidelines
Here’s What You Need to Know Quality Rater Guidelines (QRG) are used by human evaluators to manually evaluate websites and Search Engine Results Pages (SERPs). The feedback from the evaluations […]
Google is retiring Expanded Text Ads in 2021
Act now to prepare for a future with more automated ads. AS of July 2022, you won’t be able to create any new expanded text ads (ETAs) in Google Ads; it’ll be all about […]