What I Do: Market research, Detailed competitive analysis, Paid search analysis, Google Ads campaign management, Website analytics and reporting, Forensic analytics & troubleshooting
With a decade of digital marketing experience with Ontario SEO, Jenna is the critical link between all the moving parts of a digital marketing project, integrating them into a cohesive strategy that delivers results for our clients.
Jenna holds B.Sc. and Master’s degrees in Behavioural Ecology and a BA in Education, where she refined the essential research, analysis, and communications skills that she still uses today in her career with Ontario SEO. Her unconventional background brings a fresh perspective to the digital marketing landscape, and her depth of expertise in SEO, Google Ads and Google Analytics have helped shape her identity as a dynamic digital marketer with the skills to match.
In an ever-changing industry, Jenna continues to learn and grow with the evolving digital landscape, and loves complex, multifaceted projects that challenge and inspire her. As a mother to two busy children and an adorable puppy, she’s certainly never bored! In her (rare) spare time, she enjoys gardening, adventuring with her kids, or exploring the outdoors with her Girl Guide group.
Jenna's Latest Blog Posts
Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics […]
Running a travel and tourism business comes with its fair share of challenges, and one of the most significant hurdles is dealing with seasonality. The demand for travel and tourism […]
Data-Sharing Agreement Between the EU and US is Good News for Google Product Users The European Commission has approved an agreement with the US that allows for easier legal transfer […]
This month Google sent an email outlining that any conversion actions that are using first click, linear, time decay, or position-based attribution models will be switched to the data-driven attribution […]
For the first time since 2014, Google and Meta’s share of the advertising market fell below 50%. At the end of 2022 that number was 48.4% and is expected to […]
What is a Data Clean Room? A data clean room is a software that helps facilitate privacy-friendly digital advertising in the absence of third-party cookie data. It is a way […]