Why are my Google Rankings Dropping?

You’ve noticed your Google rankings dropping lately and want to know why. And no, you can’t blame it on gravity. It’s likely because Google has implemented yet another algorithm update or two which has affected your search position. However if you have noticed a big change in your position in the search results, it is possible your website has been penalized by Google.

Here are a few reasons your Google rankings might be dropping:

  • A Google penalty.
  • You’re being outranked by a competitor.
  • Your site has some on-page optimization issues.
  • You are losing links or using unnatural linking practices.
  • A Google algorithm flux (which is normal and there’s nothing you can do to prevent this from happening)
  • Your website is too slow.
  • Your website is not optimized for mobile search
  • The content on your site is old and not being updated regularly.
  • You are experiencing a high bounce rate.
  • Your site isn’t reflecting enough social shares.

As you can see, there are any number of reasons your Google rankings could be dropping. This is why ongoing search engine optimization programs are so important to remain competitive in the search results.

What is a Google Penalty?

Google uses a highly sophisticated algorithm that has more than 200 different ranking factors to determine the placement of any given website. And if your website isn’t compliant in one or more of those areas, Google will sometimes issue you a penalty if it deems you have been using manipulative practices, whether you intended to or not. Google penalties can range from a reduction in the prominence of your site in the search results to your website being eliminated from Google’s index completely.

How Can Ontario SEO Help?

Ontario SEO only uses data-driven facts and solid white-hat optimization techniques based on the industry best practices to assess, optimize and promote your website.

We can perform the following to ensure your website is in compliance with Google’s known ranking factors:

  • Backlink Assessment
  • Content Audit
  • Technical SEO Audit

Once we uncover the issue. Our team will correct the issues that caused the penalty to be issued and implement strategic and targeted white-hat approaches that will help you recover your website rankings.

Why Choose Ontario SEO

Ontario SEO prides itself on being a white-hat technical SEO agency. Our highly-specialized and experienced team uses the most advanced technical SEO tactics and techniques to bring you the highest return on your investment possible. Because if your website isn’t up to date with the most current search engine algorithm changes, it could ultimately cost you money and your website’s rankings as well.

If you would like more information about how to prevent a Google penalty or correct a penalty you’ve already received, please Contact Us today and let us show you how we can help take your business to the next level.