Captivate your audience and grow your market share with strategic social media advertising.

Do you have a unique product or service that people may not know to search for? Or maybe your market is heavily saturated and you’re looking for new ways to compete?

On social media networks like Facebook, Instagram and LinkedIn, you can engage with your audience beyond those moments when they’re actively doing research. From brand awareness to loyalty, social media advertising can help drive home your value proposition and strengthen your marketing funnel at every stage of the customer journey. 

What can social media advertising do for your business?

It’s much more than just “boosting” a post. At its core, social media advertising strategies can be broken down into two categories:

Performance Marketing

Generating high-impact results like leads or sales to create bottom-line revenue. Often this entails promoting special offers and incentives to drive immediate action, but it can also involve a full-funnel approach to grow your sales funnel over time.

Brand Marketing

Driving brand awareness and website traffic to create brand equity. One way we like to do this is by amplifying your relevant, shareable content that positions your brand as an authority and a trusted source for information.

So, which is better? Most of our clients put performance marketing goals above brand marketing. But the reality is the best campaigns contain some element of both strategies, to meet short-term targets while also driving long-term growth.

What makes our approach to social media advertising different?

1. We tailor our approach to meet your marketing goals.

Every client that comes to us has a unique set of goals and circumstances. Unlike many other digital marketing agencies, we don’t take a one-size-fits-all approach.

2. We don’t spend all our time on creatives.  

Visual design is only one aspect of a great social media ad campaign. In fact, our experience has shown that the best-performing ads don’t really look like ads at all. Our focus is on creating compelling ads that drive action, and that’s why most of our efforts revolve around strategy.

3. Our fees aren’t tied to your media spend.  

They’re entirely dependent on your goals and the time and resources needed to achieve those goals. We’ll customize the project scope to meet your needs – from the number of ads to the approval process and the frequency of performance reporting.

4. We take a multi-channel approach to integrate your social media ad strategy across platforms.

Sometimes it’s best not to put all your eggs in one basket. We help you get the most out of your budget by continuously evaluating your digital advertising mix and moving budget where it’s needed to achieve the best results.

How we do it: Our social media advertising process

Social media advertising can be flexible, impactful and cost-effective, but only if it’s done right. Done wrong, it’s one of the easiest ways to eat up your marketing budget. 

Despite our years of experience advertising on social media platforms, our past success may not translate to your unique business and market. That’s why we don’t ever “set and forget” a campaign. We test, observe and repeat until we find a strategy that works for your business, and continue the process to achieve growth over time. 

The core elements of our social media advertising approach include:

An ad campaign is only as good as the strategy behind it. At the outset of a new project, this is where we focus most of our efforts. The two main areas that we’ll share with you are the creative strategy and targeting strategy.

First, we’ll pore through your images, videos and messaging, using your best quality assets to develop compelling social media ads. If you don’t have much to work with or your existing assets don’t meet our quality standards, we’ll develop brand new creatives by sourcing stock imagery, developing new designs and writing ad copy in-house.

You’ll receive a monthly report with an overview of how your social media ads (and other marketing efforts) are performing on key metrics. You’ll also have the opportunity to review your report with your dedicated account manager.

We are relentless in our focus on growth. Experts in our field, we’re always on the hunt for new ways to improve campaigns, whether it be taking advantage of a new ad format or testing creative variants to find incremental improvements.

Let’s take your social media advertising to the next level.

At Ontario SEO, we’ve created strategic social media advertising campaigns for clients in North America, Europe, and the Caribbean. We excel at social advertising for tourism, hotels, finance and professional services, but our depth of experience spans almost every industry you can imagine.

Social Media Advertising Blog