Meta is introducing new tools on Facebook and Instagram to help businesses generate more effective leads. The goal is to enhance campaign performance and benefit marketers by saving their time […]
Starting in November, Meta is introducing ad-free subscriptions for Facebook and Instagram in the European Union (EU), European Economic Area (EEA) and Switzerland. Users have the option to choose between […]
In light of ongoing privacy disputes between EU regulators and Meta, meta has offered to allow European users to opt-in to data collection before their data is used for advertising […]
Meta has removed the ability to target ads based on the in-app activity of teens. Data related to who the account follows on Instagram or what Facebook pages they like […]
Reports coming out of Meta indicate that the company is in the early stages of planning a new ads package. With heightened regulations involving privacy and companies like Apple giving […]
Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s […]
How do you spot a rookie advertiser? Check if they have a Meta pixel. If you’re like most new advertisers, you probably want to skip the technical side of things […]
Nothing lasts forever, and that’s especially true in the digital marketing world! Recently, Apple announced some major changes with their iOS 14 operating system that impact how Facebook receives and […]
Well, 2019 is off to a fast-paced start around the office, as we have been strategizing and positioning our clients to have exceptional success with digital marketing in 2019. We […]