What is YouTube Video Advertising?

YouTube video advertising is a form of digital advertising where you pay to have your ads shown before or during videos watched on YouTube. Since YouTube is owned by Google, YouTube ads are run through the Google Ads platform. One of the best things about using YouTube video ads is that you can target specific audiences by topics, interests, and demographics like age group and gender.

How Can YouTube Video Advertising Help My Business?

YouTube is quickly becoming a formidable digital marketing tool for businesses. Why? YouTube advertising has a huge audience and a worldwide reach, and that’s just for starters. Because videos quickly capture and keep a viewer’s attention, expose high volumes of traffic to your advertising messages, and they are easily shareable, giving them the potential of going viral. When done right, videos can help elevate your brand in Google search engine rankings, giving your business even more visibility.

What Are the Benefits of YouTube Video Advertising?

More than 70% of consumers watch videos online at least once a month. YouTube video advertising is a great way for a business to reach their target audience:

  • YouTube has demographic audience targeting to target your ideal customers by location, age, gender, interests, etc.
  • YouTube is a very cost-effective platform to get your ad in front of a large audience
  • YouTube has more than four billion video views per day so it will broaden your marketing reach.
  • By integrating your YouTube marketing with Google Ads & Analytics, you can have a large amount of control over where your ads are displayed, and the ability to measure success across multiple devices & channels.
  • Optimized YouTube can improve your visibility in search, so people may find your business more easily.
  • Videos can help build brand trust and credibility.
  • YouTube videos are also great for building customer loyalty.
  • Customer Audiences generated through YouTube advertising can be used for complimentary advertising on Google Search & Display Networks.

How Much Do YouTube Video Ads Cost?

The cost of YouTube video ads is broken down by cost per view (CPV) and cost per thousand impressions (CPM). With the cost per view, you only pay if the viewer has watched more than 30 seconds of the video.

  • CPV costs average between $0.05 and $0.30.
  • CPM costs average between $0.50 and $$5.00.

YouTube Ad Formats

There are several different ad formats available when using YouTube video advertising.

Display Ads. These appear to the right of the feature video above the suggestions list. If you have a larger screen, it could appear below the video.

Overlay Ads. These are semi-transparent overlay ads that appear somewhere in the lower 20% portion of your video.

Skippable Ads. These are video ads that can be inserted before, during, or after the main video and they allow the user to skip the ads after five seconds.

Long-Skippable Ads. These are video ads that can be inserted before, during, or after the main video and have ads up to 30 seconds long that the user can skip at a given point within that 30-second interval.

Non-Skippable Ads. These are video ads that can be inserted before, during, or after the main video. However, they require the user to watch the entire ad before the video can be viewed.

Bumper Ads. These are non-skippable video ads that are up to six seconds long and they must be watched before the video can be viewed.

Sponsored Cards. These are display content ads that may contain information related to or products featured in your video. These are shown to the viewer in a short few second teaser. Then they are placed on an icon in the top right corner of the video so the user can then click on it to browse the cards.

Ontario SEO YouTube Advertising Services

Ontario SEO is a Google Partner and our team is YouTube Certified.
Ontario SEO offers a full suite of YouTube video advertising services. We will set up, perform, analyze, and maintain the following:

  • YouTube Channel Branding & Search Optimization
  • Custom YouTube Audience Targeting
  • YouTube Remarketing
  • Video CTR & Bid Optimization
  • Video Search Engine Optimization
  • Integration & Conversion Tracking with Google Analytics & Google Ads

Why Should I Choose Ontario SEO?

Ontario SEO employs a highly-specialized team of digital marketing experts who are well-versed in paid search marketing, and the most effective methods of helping their clients get the most out of their YouTube video advertising [LINK TO NEW VIDEO ADVERTISING PAGE] spend. We are a badged Google Partner agency, and our account managers are YouTube certified.

At Ontario SEO we know that everything we do is a direct reflection on you. You don’t want to have just anyone putting video ads out there with your name on them. Therefore, we treat each client and their business as if they were our own.

What’s Next?

If you would like more information about setting up a YouTube video advertising campaign, please contact us for a free consultation. We would love to show you just how cost-effective YouTube video advertising can be.