Google is phasing out Universal Analytics and migrating all users to it’s new GA4 platform. After 50+ GA4 migrations, we have learned a lot. Use these resources to help you navigate the changes to your website analytics.
Can’t find the answer you need?
Guides to Navigating Google Analytics 4
Our approachable guide to the basics of migrating your Universal Analytics to GA4.
Guide to Using GA4
Alternatives to Google Analytics
Google Analytics is not your only option anymore. Read more about alternatives to Google Analytics.
What’s new and need-to-know about GA4
How GA4 Is Changing Conversion Attribution in Google Ads
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
How Data Thresholding in GA4 is Hiding Data and How to Avoid It
Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, […]
GA4 Adds Custom Channel Groups Feature
On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how […]
What We’ve Learned Migrating Universal Analytics Accounts to GA4
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]
Where Did My GA4 Event and Conversion Data Go?
You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building […]
Why Do I Need to Connect Google Ads and GA4?
As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads? Google Ads and […]
The GA4 Migration Will Copy Your UA Property to a Basic Version
Starting on July 1st, 2023, Universal Analytics standard properties will stop collecting data. Google recommends switching to GA4 now so all users will have time to configure their account with […]
How Sessions are Different in GA4 vs. Universal Analytics
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
Digital Marketing Trends We’re Watching in 2023
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
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How We Can Help
This is our 3rd time around navigating through a Google Analytics migration. To date, we have migrated more than 50 accounts to GA4. Our team has both the depth and technical expertise you need on your side to execute your GA4 migration seamlessly. And if you are looking for a partner to integrate your new website analytics and CRM, we do that too.