Google is phasing out Universal Analytics and migrating all users to it’s new GA4 platform. After 50+ GA4 migrations, we have learned a lot. Use these resources to help you navigate the changes to your website analytics.
Can’t find the answer you need?
Guides to Navigating Google Analytics 4
Our approachable guide to the basics of migrating your Universal Analytics to GA4.
New to GA4? Follow our guide to get you started with the basics.
Google Analytics is not your only option anymore. Read more about alternatives to Google Analytics.
What’s new and need-to-know about GA4
In this blog, we share our thoughts on GA4, the challenges we’ve encountered with it, and how we’re addressing those challenges. Learn more. […]
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, […]
On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how […]
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]
You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building […]
As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads? Google Ads and […]
Starting on July 1st, 2023, Universal Analytics standard properties will stop collecting data. Google recommends switching to GA4 now so all users will have time to configure their account with […]
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
Need more Help? See our Analytics Services:
How We Can Help
This is our 3rd time around navigating through a Google Analytics migration. To date, we have migrated more than 50 accounts to GA4. Our team has both the depth and technical expertise you need on your side to execute your GA4 migration seamlessly. And if you are looking for a partner to integrate your new website analytics and CRM, we do that too.