Remarketing gives you the opportunity to show ads to the people who have previously interacted with your website or mobile app. Effective remarketing provides another opportunity to convert your website visitors that may not have taken action on their first visit. Remarketing does this by showing your previous visitors relevant ads based on what they viewed the last time they were on your site.
What is Google Ads Remarketing?
Google Ads is Google’s paid advertising network that hosts ads through Google Search, partner sites, YouTube, Gmail, etc. To set up a remarketing campaign, all you need is a Google Ads account and a simple snippet of Google remarketing code embedded in your website. You can then use your Google Ads account to create a remarketing ad campaign.
It works like this: when someone visits your website pages, a cookie is placed in their browser. Later, depending on the configuration of your campaign, they will see your ads across a wide variety of websites while they’re browsing.
Benefits of Google Ads Remarketing
A Google Ads remarketing strategy is a fantastic way to re-engage potential customers, benefits include:
- Highly Targeted Audiences
Remarketing campaigns give you access to probable buyers who might have otherwise not made a purchase had you not remarketed to them.
- Higher Conversion Rates
Remarketing campaigns convert at a higher rate than non-remarketing campaigns. The idea is that if a user has already shown interest in your brand, then that means that they are even more likely to convert if you remind them of your service/product.
- Significantly Lower Costs
Remarketing campaigns have lower CPCs (cost-per-clicks), which translates to lower cost-per-actions (CPA), which translates to a great ROI!
Ready to set up a remarketing campaign? We’re here to help.
Using an integrated approach with Google Analytics, our team will run your remarketing campaigns in the most cost-effective manner possible using real-time data that’s been proven to produce results. We’re also a Google Agency Partner, which means we have a proven track-record to run effective Google Ads remarketing campaigns.
Google Ads remarketing can be a valuable income-producing tool…if done right. If you would like more information about setting up a professional Google Ads remarketing campaign or our Google Ads Campaign Management Services, please contact us. Let us show you how an effective remarketing campaign can help you take your business to the next level.