As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]
Digital advertising platforms are constantly making updates in response to changes in user behaviour and legislation. Google Ads, Meta, and X (Twitter) are no exception. In this blog, we break […]
Google, Microsoft, LinkedIn, and Meta have all reported increases in advertising revenue, suggesting that ad spend will continue to grow as we enter the holiday season in Q4. Overall, this […]
Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news […]
In a series of Twitter changes, the platform has created a significant stir in the social media industry. From changing its image to reducing its search presence, and a tense […]
Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some […]
Recent Updates in Digital Advertising You Should Know Global digital ad spending is set to increase by 8.4% in 2023, the lowest growth rate since 2009. However, this decline is […]
In a fast-changing world, Google is constantly modifying its Google Ads terminology. As a result, it is important to understand the meaning behind this terminology to identify missed advertising opportunities […]
The future of the Google Ads business has never been more uncertain in Europe. Recently, Google was accused of violating antitrust laws by the European Commission. This case adds to […]