What I Do: PPC Strategy, Google Ads, Facebook Ads, Microsoft Ads, Remarketing Ads, LinkedIn Ads, Email Marketing,
Meaghan is a seasoned advertising strategist and an integral part of the Ontario SEO team. Since joining us in 2018, she has orchestrated hundreds of successful campaigns, cementing her status as our go-to expert for driving lead generation and sales through digital channels. Meaghan’s expertise spans across a wide range of industries including Travel & Tourism, Automotive, and Professional Services, where her insights consistently propel our clients’ businesses to new heights.
Meaghan’s academic journey reflects her multifaceted approach to marketing. Graduating with from Western University with a dual major in Criminology and Psychology laid the groundwork for her analytical prowess and understanding of consumer behavior. Eager to translate her academic acumen into real-world impact, she completed a Graduate Certificate in Marketing Management at Fanshawe College, where she was selected for the Strategic Community Consultancy program to provide marketing consulting services to The Factory, Canada’s largest indoor adventure park.
With a comprehensive understanding of the top digital advertising platforms and a passion for delivering tangible results, Meaghan is an ideal partner for businesses seeking to navigate and dominate the online landscape. Leveraging her blend of theoretical understanding and hands-on experience, she consistently crafts bespoke strategies tailored to each client’s unique objectives, ensuring maximum ROI and enduring success in an ever-evolving digital ecosystem.
Meaghan's Latest Blog Posts
Meta Introduces 5 New Lead Generation Tools for Facebook and Instagram
Meta is introducing new tools on Facebook and Instagram to help businesses generate more effective leads. The goal is to enhance campaign performance and benefit marketers by saving their time […]
Navigating Political Advertising in 2024
As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]
Another Quarter of Increased Advertising Revenue
Google, Microsoft, LinkedIn, and Meta have all reported increases in advertising revenue, suggesting that ad spend will continue to grow as we enter the holiday season in Q4. Overall, this […]
Bill C-18 and The Future of Online News in Canada
Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news […]
Beta Testing Has Begun for Google Ads Demand Gen Campaigns
This October, Google Ads is set to release its AI-driven Demand Gen campaigns to all advertisers. This new campaign type will be replacing Discovery Ads (first introduced in 2019) and […]
Google Ads Makes Changes Trademark Complaint Process
Starting July 24, Google Ads will introduce global changes to its Trademark Policy, where trademark complaints will only be considered against specific advertisers and ads. The aim is to simplify […]