Pay Per Click Advertising

Pay Per Click advertising lets you reach your customers at the exact moment that they are searching for the product or service that you offer.

They are the text ads that run alongside the regular search results in Google and the other main Search Engines. This is also sometimes referred to as Paid Search advertising and is a major focus of any Search Engine Marketing campaign.

The Benefits of Pay Per Click Advertising.

• Pay Per Click delivers motivated, qualified prospects to your web site. You are reaching your target clients at the precise moment they are looking for the product or services that you can provide them.
• The cost per client acquisition is one of the lowest of any advertising medium. If your Pay Per Click data indicates that a change in wording would be beneficial it can be done immediately. Never before have marketers been able to create an advertisement, measure it, and fine-tune it all within hours.
• You have complete control over your advertising budget. Where it is spent, when it is spent, and who it is spent on. Your budget can be controlled down to the dollar at any amount you think is necessary, effectively allowing you to determine a cost per acquisition.
• Click through rates (% of viewers that actually click the ad) tell you how effective each keyword and advertisement is actually performing. Complete analysis of your campaign’s effectiveness, down to stats on each keyword and the amount of times it has been clicked are available to you in real time. This can only be achieved with Pay Per Click advertising!

How Does PPC Advertising Work?

• Using a well researched keyword list that accurately reflects what your customers are searching for when they look for the products or services you sell, you create an ad that links to a highly relevant page on your web site.
• When a customer in the geographic region you are targeting searches for one of your keyword phrases, your ad appears to the right of the regular Search Engine results. If the customer clicks on the ad, they are immediately redirected to your web site.
• Only once the customer has been sent to your web site are you charged for the click.

Online Advertising – Key Points

• You are not charged when your ad is shown, only when a customer clicks through to your site.
• You can specify that the ad be shown only in a specific geographic area i.e. only London, Ontario or only Toronto, Ontario. For more details on this visit our Local Online Advertising page.
• Your ad is shown only when the customer searches for the keywords you have specified. If they search for another , non-relevant phrase, the ad will not be displayed.
• Your advertising budget can be capped at as low as $25 per month and can be set at a daily limit. There are no unexpected charges.