In early November, we had the pleasure of attending Google’s “Think Lead Gen 2023” event held in Toronto. The exclusive event offered a wealth of insights for marketers who focus […]
Get ready to elevate your holiday advertising game! As the holiday season approaches, the online shopping activity increases, demanding that businesses enhance their advertising strategies. Our simple yet comprehensive guide […]
In the ever-evolving digital marketing landscape, adaptability is key to success. Google Ads, the undisputed titan of online advertising, consistently changes, optimizes, and automates their tools to supposedly empower marketers […]
Google Ads is beginning to roll out a paid customer support service for small businesses. Learn what this new service offers and how much it costs. […]
Google has announced plans to comply with the EU’s Digital Services Act (DSA). Learn the key takeaways from the announcement and what this means for marketers. […]
On August 22, 2023, TikTok announced the launch of Search Ads Toggle, a new feature on TikTok ads that allows advertisers to serve ads in TikTok’s search results. In this […]
Alphabet Inc., the parent company of Google, has announced Q2 results that surpassed expectations, suggesting a stabilization in advertising spending in 2023. In this blog, we’ll go over some of […]
This October, Google Ads is set to release its AI-driven Demand Gen campaigns to all advertisers. This new campaign type will be replacing Discovery Ads (first introduced in 2019) and […]
Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some […]