Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some […]
In a fast-changing world, Google is constantly modifying its Google Ads terminology. As a result, it is important to understand the meaning behind this terminology to identify missed advertising opportunities […]
According to a recent eMarketer forecast, paid search spend is expected to reach $110 billion this year. This makes up 41.8% of total digital spending and is projected to grow […]
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly […]
During the Google Marketing Live 2023 event, a few changes and new features were unveiled for advertisers on the Google Ads platform: Create campaigns with Google AI-driven chat With Google’s […]
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
This month Google sent an email outlining that any conversion actions that are using first click, linear, time decay, or position-based attribution models will be switched to the data-driven attribution […]
On April 21, 2023, Twitter announced that advertisers spending less than $1,000/month are now required to have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to […]
Google Ads announced last month that automated Vehicle Ads are now available to Canadian Advertisers and will be expanding to more countries at a later date. This ad format was […]