In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
PPC Blog
Google Pushes Data-Driven Attribution Model, Sunsetting Most Other Models
This month Google sent an email outlining that any conversion actions that are using first click, linear, time decay, or position-based attribution models will be switched to the data-driven attribution […]
TikTok Search Ads Now in Beta for Selected Partners
In March 2023, news emerged that TikTok was planning to launch its own search ads product, putting the platform in direct competition with Google and Microsoft. Recent reports now indicate […]
Google Unveils Performance Max for Travel Goals Campaigns
On March 7, 2023, Google Ads announced that they will be rolling out Performance Max for travel goals campaigns to all hotel suppliers. In this blog, we’ll go over what […]
How to Improve Your Conversion Rate in Google Ads
Whether you’re looking to meet aggressive growth targets or reduce your ad costs to combat inflation, optimizing your Google Ads conversion rate is one of the most important things you […]
Twitter Search Keyword Ads Are Open to All Advertisers
Twitter has launched the beta of their Search Keyword Ads and stated its availability to all advertisers. This is unique as the Twitter Search Keyword Ads are much more tuned […]
Why Is Google Calling Me About My Google Ads Account?
So you have a Google Ads account. Great! What’s not so great though are the incessant calls and emails that come along with having one. These calls are typically from […]
Increased Cost Per Lead and Other Key Trends from 2022
LocaliQ has released their annual report for the year 2022. The data comes from 79,000 client search ad campaigns. The headline of this report is the widespread increase in cost […]
Controlling your Brand Message with Google Responsive Search Ads (RSAs)
As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to […]