In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
This month Google sent an email outlining that any conversion actions that are using first click, linear, time decay, or position-based attribution models will be switched to the data-driven attribution […]
In March 2023, news emerged that TikTok was planning to launch its own search ads product, putting the platform in direct competition with Google and Microsoft. Recent reports now indicate […]
On March 7, 2023, Google Ads announced that they will be rolling out Performance Max for travel goals campaigns to all hotel suppliers. In this blog, we’ll go over what […]
Whether you’re looking to meet aggressive growth targets or reduce your ad costs to combat inflation, optimizing your Google Ads conversion rate is one of the most important things you […]
Twitter has launched the beta of their Search Keyword Ads and stated its availability to all advertisers. This is unique as the Twitter Search Keyword Ads are much more tuned […]
So you have a Google Ads account. Great! What’s not so great though are the incessant calls and emails that come along with having one. These calls are typically from […]
LocaliQ has released their annual report for the year 2022. The data comes from 79,000 client search ad campaigns. The headline of this report is the widespread increase in cost […]
As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to […]