Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some […]
PPC Blog Posts
Google Ads Terms You Should Know
In a fast-changing world, Google is constantly modifying its Google Ads terminology. As a result, it is important to understand the meaning behind this terminology to identify missed advertising opportunities […]
eMarketer Forecast Indicates U.S. Paid Search Spend to Soar to $110 Billion in 2023
According to a recent eMarketer forecast, paid search spend is expected to reach $110 billion this year. This makes up 41.8% of total digital spending and is projected to grow […]
Why Does My Competitor Look Better in Google Search?
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly […]
Highlights from Google Marketing Live 2023
During the Google Marketing Live 2023 event, a few changes and new features were unveiled for advertisers on the Google Ads platform: Create campaigns with Google AI-driven chat With Google’s […]
How GA4 Is Changing Conversion Attribution in Google Ads
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
Google Pushes Data-Driven Attribution Model, Sunsetting Most Other Models
This month Google sent an email outlining that any conversion actions that are using first click, linear, time decay, or position-based attribution models will be switched to the data-driven attribution […]
Advertisers on Twitter Now Required to Verify Their Accounts
On April 21, 2023, Twitter announced that advertisers spending less than $1,000/month are now required to have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to […]
Google Automated Vehicle Ads Now Available in Canada
Google Ads announced last month that automated Vehicle Ads are now available to Canadian Advertisers and will be expanding to more countries at a later date. This ad format was […]