Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term […]
Content Marketing Blog
How a Blog Strategy Can Support Your B2B Business
The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones […]
“Surreptitious Data Practices” Has TikTok in the FCC’s Crosshairs
U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been […]
What is Thin Content & How to Fix It
What is thin content? Simply put, thin content is content on a website that provides little to no value to users and was created for the sole purpose of manipulating […]
How to Tell If Your Blog Strategy Is Working
You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is […]
Taming Testimonials
The Taming of the Company Testimonial You know your business is great, your grandmother knows your business is great, and so do your customers. However, unless you get your brand evangelists to share their positive reviews about your business, […]
How to Write a Great Call-to-Action
Every marketing expert knows that a call-to-action that inspires users to act is an absolute must when crafting digital ads and a content marketing strategy. Yet so many of these […]
How to Create SEO-Friendly Blog Posts
Blogs are a tried and true way to get in front of potential customers at multiple phases in their path to purchase. With that said, there is no point in developing blogs with […]
Sometimes You Don’t Deserve to Rank
It is time to address a question that we get asked fairly frequently which is “why doesn’t my website rank? ”or “Why am I not visible for my search keywords”? […]