Google is updating its perspectives filter, which will now be known as ‘Forums’. The name change is expected to make it more straightforward for users to search for results from […]
SEO Blog Posts
Google Tests SGE AI Overviews in the U.S
Google has rolled out testing of it’s Search Generative Experience (SGE) to all users in the US. If you are in the US and searching on Google, you might come […]
How to Choose a Category for your Google Business Profile
In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of […]
Google Business Profile Websites are to be Discontinued
Google is shutting down websites created using their Business Profiles in March. Users visiting the websites will be redirected to the Business Profile of the organization until June 10, 2024. […]
Google Updates Search Quality Raters’ Guidelines
Google has updated its Search Quality Raters’ guidelines. This update is small compared to the December 2022 update. The latest updates to Search Quality Rater Guidelines include a simplified “needs […]
A Personal Search Experience on Google
Google has recently unveiled new social-like features and enhanced personalization for its search engine. As digital marketers, it is crucial to understand the implications of these changes and how they […]
A Marketer’s Guide to Navigating the September Helpful Content Update
In September, Google rolled out its latest updates focused on Expertise, Experience, Authoritativeness and Trustworthiness (EEAT). This update to ranking algorithms rolled out gradually over the course of two weeks […]
Google Announces Changes to FAQ & HowTo Rich Results
In this blog, we go over the key takeaways of Google’s announcement about FAQ and How-To Rich results and what this means for marketers. […]
How to Ensure You’re Posting High-Quality Content
With the rise of AI and Chat GPT, content creation has undoubtedly become more accessible than ever before. However, this newfound ease of generating content comes with one major drawback: […]