Google is shutting down websites created using their Business Profiles in March. Users visiting the websites will be redirected to the Business Profile of the organization until June 10, 2024. […]
SEO Blog Posts
Google Updates Search Quality Raters’ Guidelines
Google has updated its Search Quality Raters’ guidelines. This update is small compared to the December 2022 update. The latest updates to Search Quality Rater Guidelines include a simplified “needs […]
A Personal Search Experience on Google
Google has recently unveiled new social-like features and enhanced personalization for its search engine. As digital marketers, it is crucial to understand the implications of these changes and how they […]
A Marketer’s Guide to Navigating the September Helpful Content Update
In September, Google rolled out its latest updates focused on Expertise, Experience, Authoritativeness and Trustworthiness (EEAT). This update to ranking algorithms rolled out gradually over the course of two weeks […]
Google Announces Changes to FAQ & HowTo Rich Results
In this blog, we go over the key takeaways of Google’s announcement about FAQ and How-To Rich results and what this means for marketers. […]
How to Ensure You’re Posting High-Quality Content
With the rise of AI and Chat GPT, content creation has undoubtedly become more accessible than ever before. However, this newfound ease of generating content comes with one major drawback: […]
Google to Replace Core Web Vitals FID Metric with INP in 2024
Last month, Google announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals (CWV) metric starting in March 2024. In this blog, […]
Google Emphasizes the Importance of Good Page Experience for Helpful Content
In the world of SEO, having a good page experience is one of the many key factors to achieving better rankings on the search engine results page (SERP). This point […]
Why Does My Competitor Look Better in Google Search?
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly […]