Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform […]
Digital Marketing Blog Posts
Gemma: Google’s New Open-Source AI Model
Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]
Google Renames Bard to Gemini
Google has announced the renaming of its generative AI-powered conversational tool, Bard, to Gemini. The objective of this change is to provide clear branding and a more streamlined user experience. […]
Google’s Direction with AI in 2024
According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial […]
Google Has Finally Started to Phase Out Third-Party Cookies in Chrome
Google has introduced a new feature called, Tracking Protection that automatically limits third party cookies in Chrome. On January 4, 2024, this new protection was rolled out to 1% of […]
Digital marketing trends we’re watching in 2024
While AI reshapes the marketing landscape & challenging regulatory entanglements persist, 2024 promises to be an exciting and challenging year in Digital Marketing. […]
How to Avoid a Disastrous Website Migration: A Comprehensive Guide for Marketing Directors
A comprehensive guide on how to avoid a disastrous website migration and the tools that you need to migrate your website with confidence. […]
Meta Introduces 5 New Lead Generation Tools for Facebook and Instagram
Meta is introducing new tools on Facebook and Instagram to help businesses generate more effective leads. The goal is to enhance campaign performance and benefit marketers by saving their time […]
Are We Losing Data Attribution?
Google Ads and Google Analytics have made some sweeping changes to their data attribution models. Find out if these changes affect you! […]