Google Amazon Instacart TikTok Meta

Google & Meta Lose Market Share in 2022

April 13, 2023

For the first time since 2014, Google and Meta’s share of the advertising market fell below 50%. At the end of 2022 that number was 48.4% and is expected to […]

Google’s Ranking Systems – Ontario SEO

Google’s Ranking Systems

February 28, 2023

To better optimize your site for Google search, you first need to understand how Google thinks. In November 2022, Google published a new document titled, “A Guide to Google’s Search […]

Meta Fined by EU

Meta’s Ad Practices Deemed Illegal by EU

January 8, 2023

The EU has tagged the parent company of Facebook, Instagram, and WhatsApp with a fine equal to $414 Million USD. Because Meta’s operations are based in Dublin the fine was […]

Online shopping for the holidays during Black Friday

November is the new December?

December 1, 2022

According to the Retail Council of Canada Black Friday and Cyber Monday have both overtaken Boxing Day in the race for “busiest shopping day of the year”. What began as […]