With the phasing out of third-party data collection, businesses are turning to first-party data to gain insights into their customers’ behavior and preferences. In this post, we’ve compiled a list […]
For the first time since 2014, Google and Meta’s share of the advertising market fell below 50%. At the end of 2022 that number was 48.4% and is expected to […]
Most website owners who have a contact form on their website have at some point dealt with a steady stream of spam emails that clog up the inbox and bury […]
Nielsen has released the first module of its audience measurement platform that promises deduped data on cross-screen platforms—including TV, CTV, mobile devices, and desktop computers. Kim Gilberti, SVP, product management […]
To better optimize your site for Google search, you first need to understand how Google thinks. In November 2022, Google published a new document titled, “A Guide to Google’s Search […]
As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads? Google Ads and […]
The EU has tagged the parent company of Facebook, Instagram, and WhatsApp with a fine equal to $414 Million USD. Because Meta’s operations are based in Dublin the fine was […]
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
According to the Retail Council of Canada Black Friday and Cyber Monday have both overtaken Boxing Day in the race for “busiest shopping day of the year”. What began as […]