Changes to data attribution in 2023

Are We Losing Data Attribution?

October 30, 2023

Google Ads and Google Analytics have made some sweeping changes to their data attribution models. Find out if these changes affect you! […]

Breaking Down the Google Anti-Trust Trial - Ontario SEO

Breaking Down the Google Anti-Trust Trial

October 27, 2023

Google is currently facing legal scrutiny over accusations of employing deceptive strategies to maintain its position as the world’s foremost search engine. The U.S. Justice Department contends that Google’s actions […]

Do You Need SEO & Paid Search? - Ontario SEO

Do You Need SEO & Paid Search?

October 10, 2023

SEO and paid search are crucial to the success of your marketing strategy. Find out if you need both. Spoiler alert – yes! […]

PIPEDA Marketing and privacy compliance Ontario SEO

Marketing Compliance in a Nutshell

September 23, 2023

Marketing compliance refers to the adherence of businesses and marketers to relevant laws, regulations, and ethical standards while conducting their marketing campaigns and activities. It encompasses a wide range of […]