In this blog, we share our thoughts on GA4, the challenges we’ve encountered with it, and how we’re addressing those challenges. Learn more. […]
GA4 Blog Posts
How GA4 Is Changing Conversion Attribution in Google Ads
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
How Data Thresholding in GA4 is Hiding Data and How to Avoid It
Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, […]
GA4 Adds Custom Channel Groups Feature
On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how […]
What We’ve Learned Migrating Universal Analytics Accounts to GA4
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]
Where Did My GA4 Event and Conversion Data Go?
You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building […]
Why Do I Need to Connect Google Ads and GA4?
As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads? Google Ads and […]
The GA4 Migration Will Copy Your UA Property to a Basic Version
Starting on July 1st, 2023, Universal Analytics standard properties will stop collecting data. Google recommends switching to GA4 now so all users will have time to configure their account with […]
How Sessions are Different in GA4 vs. Universal Analytics
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]