On July 5th, 2023, Meta launched a new text-based app called Threads. Following the launch, Threads received millions of downloads. More recently, user engagement has declined which has marketers wondering […]
Social Media Marketing Blog Posts
The Benefits of Social Media Monitoring & Listening
When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do […]
Travel Marketers: Amplify Your Social Media Strategy with Facebook & Instagram Ads
In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travelers. But organic reach alone may not be […]
Meta announces paid verification program now available in the U.S.
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched […]
How to Create an Effective Social Media Strategy
Having a strategy to ensure the success of your social media campaigns is the foundation of everything else that follows. In this blog, we go over the steps you can […]
How to Adapt Your Organic Instagram Content Strategy for Reels
Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term […]
Video Content is King at Meta
During its Q1 2022 earnings conference call, Meta said that its short-form video answer to the growing popularity of TikTok, Reels, now makes up more than 20% of the overall […]
Instagram is Trying to Highlight More Original Content
Instagram is improving its ranking algorithm to highlight more original content generated by creators. The announcement came from the head of Instagram, Adam Mosseri. Many creators and businesses face large […]
LinkedIn Has Launched a Podcast Network
LinkedIn is venturing into a new digital network platform, podcasts. In February 2022, LinkedIn launched a podcast network pilot program. The pilot program is called LinkedIn Podcast Network and allows […]