Social media campaigns can be a great way to promote an event, product, or service to your existing audience, and bring in potential new followers. A well-executed campaign can significantly boost brand visibility, engage your target audience, and drive conversions. […]
Starting in November, Meta is introducing ad-free subscriptions for Facebook and Instagram in the European Union (EU), European Economic Area (EEA) and Switzerland. Users have the option to choose between […]
As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]
On July 5th, 2023, Meta launched a new text-based app called Threads. Following the launch, Threads received millions of downloads. More recently, user engagement has declined which has marketers wondering […]
When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do […]
In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travelers. But organic reach alone may not be […]
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched […]
Having a strategy to ensure the success of your social media campaigns is the foundation of everything else that follows. In this blog, we go over the steps you can […]
Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term […]