On July 5th, 2023, Meta launched a new text-based app called Threads. Following the launch, Threads received millions of downloads. More recently, user engagement has declined which has marketers wondering […]
When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do […]
In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travelers. But organic reach alone may not be […]
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched […]
Having a strategy to ensure the success of your social media campaigns is the foundation of everything else that follows. In this blog, we go over the steps you can […]
Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term […]
During its Q1 2022 earnings conference call, Meta said that its short-form video answer to the growing popularity of TikTok, Reels, now makes up more than 20% of the overall […]
Instagram is improving its ranking algorithm to highlight more original content generated by creators. The announcement came from the head of Instagram, Adam Mosseri. Many creators and businesses face large […]
LinkedIn is venturing into a new digital network platform, podcasts. In February 2022, LinkedIn launched a podcast network pilot program. The pilot program is called LinkedIn Podcast Network and allows […]