Worried About Google Analytics putting your business at risk? Here are the best GDPR-compliant analytics alternatives we’ve found. Are you one of the millions of marketers worldwide who rely on […]
What We’ve Learned Migrating Universal Analytics Accounts to GA4
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]
What Are Data Clean Rooms and How Do They Work?
A clean room is a way to combine first-party data with insights from ad platforms to uncover potential consumers without violating any privacy regulations. With new regulations popping up in […]
Where Did My GA4 Event and Conversion Data Go?
You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building […]
The GA4 Migration Will Copy Your UA Property to a Basic Version
Starting on July 1st, 2023, Universal Analytics standard properties will stop collecting data. Google recommends switching to GA4 now so all users will have time to configure their account with […]
How Sessions are Different in GA4 vs. Universal Analytics
The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
Digital Marketing Trends We’re Watching in 2023
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
Comparing Metrics in Universal Analytics to GA4
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]
Is Google Analytics Illegal In Europe?
The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to […]