How Ontario SEO Can Help We know that budgeting for advertising can be a challenge, especially with multiple campaigns and platforms to manage. Our experienced digital advertising specialists can: Contact […]
With the phasing out of third-party data collection, businesses are turning to first-party data to gain insights into their customers’ behavior and preferences. In this post, we’ve compiled a list […]
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
This month Google sent an email outlining that any conversion actions that are using first click, linear, time decay, or position-based attribution models will be switched to the data-driven attribution […]
After unveiling Bing’s new Ai-powered search engine in February of 2023, Microsoft is sharing how Bing Chat combines the power of ChatGPT and its Prometheus AI model. Microsoft’s Corporate Vice […]
Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, […]
In March 2023, news emerged that TikTok was planning to launch its own search ads product, putting the platform in direct competition with Google and Microsoft. Recent reports now indicate […]
On March 7, 2023, Google Ads announced that they will be rolling out Performance Max for travel goals campaigns to all hotel suppliers. In this blog, we’ll go over what […]
When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do […]