Video advertising has become an undeniable powerhouse in the realm of digital marketing, with the US investing a staggering $55.34 billion in 2021, a figure anticipated to soar to $78.5 […]
Travel Marketing Blog Posts
How to Bid Against Online Travel Agencies
Fact: online travel agencies dominate the travel industry and businesses need them to remain competitive. That being said, however, travel and tourism businesses still need to strike a fine balance […]
The Importance of Repeat Customers in the Travel & Tourism Industry
It costs more money to acquire a new customer than it does to retain an existing one. This is true across all industries, including travel and tourism. In fact, studies […]
The Importance of Destination Marketing
As a digital marketing agency that has worked with countless businesses in the travel and tourism industry, we have come to understand the important role that destination marketing plays in […]
How to Address Seasonality as a Travel and Tourism Operator
Running a travel and tourism business comes with its fair share of challenges, and one of the most significant hurdles is dealing with seasonality. The demand for travel and tourism […]
The Advantages and Disadvantages of Online Travel Agencies
If you’re a business in the travel and tourism sector you’ve probably considered partnering with online travel agencies in an effort to boost your revenue. In this blog, we’ll explore […]
LinkedIn Ads Testing Generative AI & New Ad Formats
Last month, LinkedIn announced that they are now testing adding generative artificial intelligence (GAI) to their ad platform to provide B2B marketers ad copy suggestions. While this is not the […]
Your Guide to Mapping the Travel Customer Journey
Technology has revolutionized many aspects of our lives and travel is no exception. Booking vacation nowadays is a multi-device and multi-channel experience for customers. Gone are the days when travelers […]
How to Use Your Google Business Profile for Travel and Tourism
A strong presence on Google Business Profile (GBP) is vital for travel and tourism operators who are looking to increase their revenue and bookings. In this blog, we’ll share some […]