While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
Digital Marketing Trends We’re Watching in 2023
January 6, 2023
GA4 Blog Posts
Comparing Metrics in Universal Analytics to GA4
December 15, 2022
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]
How to Set Up GA4 and Import Your Goals
June 13, 2022
Since migrating over many analytics accounts to GA4, we do not recommend importing goals from UA to GA4. The deadline for the end of Universal Analytics is creeping up. The […]
Preparing for Google Analytics 4
June 1, 2022
Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority. The internet […]
Goodbye Google Analytics. Hello GA4
April 25, 2022
So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]