The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]
Since migrating over many analytics accounts to GA4, we do not recommend importing goals from UA to GA4. The deadline for the end of Universal Analytics is creeping up. The […]
Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority. The internet […]
So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]