Google Analytics

Comparing Metrics in Universal Analytics to GA4

December 15, 2022

The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]

Setting up GA4 and importing goals from Universal Analytics – Ontario SEO

How to Set Up GA4 and Import Your Goals

June 13, 2022

Since migrating over many analytics accounts to GA4, we do not recommend importing goals from UA to GA4. The deadline for the end of Universal Analytics is creeping up. The […]

Preparing for Google Analytics 4 – Ontario SEO

Preparing for Google Analytics 4

June 1, 2022

Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority.  The internet […]

Switching from Universal Analytics to GA4 – Ontario SEO

Goodbye Google Analytics. Hello GA4

April 25, 2022

So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]