If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly […]
Digital Marketing Blog
Highlights from Google Marketing Live 2023
During the Google Marketing Live 2023 event, a few changes and new features were unveiled for advertisers on the Google Ads platform: Create campaigns with Google AI-driven chat With Google’s […]
Guide to Planning Your Digital Advertising Budget
How Ontario SEO Can Help We know that budgeting for advertising can be a challenge, especially with multiple campaigns and platforms to manage. Our experienced digital advertising specialists can provide […]
Introducing the All-New Google Search Generative Experience
On May 10, 2023, Google announced that users can now sign up to test its highly anticipated AI-powered update to Google Search which promises to be a more visual, “snackable”, […]
First-Party Data Collection Options for Business Websites
With the phasing out of third-party data collection, businesses are turning to first-party data to gain insights into their customers’ behavior and preferences. In this post, we’ve compiled a list […]
How to Use Your Google Business Profile for Travel and Tourism
A strong presence on Google Business Profile (GBP) is vital for travel and tourism operators who are looking to increase their revenue and bookings. In this blog, we’ll share some […]
How GA4 Is Changing Conversion Attribution in Google Ads
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion […]
Google Pushes Data-Driven Attribution Model, Sunsetting Most Other Models
This month Google sent an email outlining that any conversion actions that are using first click, linear, time decay, or position-based attribution models will be switched to the data-driven attribution […]
Advertisers on Twitter Now Required to Verify Their Accounts
On April 21, 2023, Twitter announced that advertisers spending less than $1,000/month are now required to have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to […]