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Inbound Marketing Blog

  • How to write a better business blog
  • Real Estate – Google Partners Connect

    Google Partners Connect for Real Estate March 15, 2017

    Google held another great Partner’s Connect event on March 15, 2017 focused entirely on real estate. Guest speakers Tom Ferry, a real estate training coach, and Google Strategic Partner Manager Raluca Monet, shared their best ideas about digital marketing for real estate. Read more
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  • Ontario SEO at Techsposure

    Ontario SEO at Techsposure 2017 in London

    At the end of February I had the privilege of being part of the London Economic Development Corporation’s inaugural Techsposure event. Techsposure is a purposeful networking event that is intended to create business to business opportunities. Read more
  • Google’s 10 Best Tips on How to Make the Perfect Mobile Website
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  • Attribution Model

    Cross Device Measurement & Attribution - Part 2

    Google is in a unique position to tackle the issue of cross-device conversion tracking. Because the Google ecosystem includes so many different properties that each have over a billion users, they have a gigantic data set on which to analyze the behaviour of signed-in users across multiple devices.

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  • Cross Device Measurement & Attribution

    Cross Device Measurement & Attribution

    This month’s Google Partners event focused on the theme “measurement”. The first speaker was Jeff Montgomery from Google Marketing Solutions. Jeff’s talk outlined how mobile devices have dramatically changed the world of digital advertising. Kevin Cho, an Agency Account Strategist with Google Marketing Solutions then shared how correctly leveraging Attribution Modelling in AdWords can change how you measure the success of your online advertising campaigns.

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  • Digital Marketing: What We Wish You Knew

    Digital Marketing: What We Wish You Knew

    We recently asked our staff, “What do you wish business owners knew about running their website?” We've compiled the answers in a handy blog post below. Check out our tips and see if there is room for improvement on your business’ website.

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  • Moving your website from http to https

    Moving your website from http to https

    For those who do not know what it is, HTTPS (Secure HyperText Transfer Protocol) is a protocol extension of HTTP-enabled protection of transmitted data. Data integrity is achieved by using SSL (Secure Sockets Layer) or TLS (Transport Layer Security).

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