Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform […]
In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of […]
Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to […]
Google has announced the renaming of its generative AI-powered conversational tool, Bard, to Gemini. The objective of this change is to provide clear branding and a more streamlined user experience. […]
According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial […]
On February 29th, 2024, LinkedIn will discontinue its lookalike audiences feature. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new […]
Google’s recent decision to lay off thousands of staff has caused a stir in the business world. Despite complaints about low support levels, Google is moving forward with plans to […]
Google has introduced a new feature called, Tracking Protection that automatically limits third party cookies in Chrome. On January 4, 2024, this new protection was rolled out to 1% of […]
Good news for marketers and business owners; you can now create and use Google Analytics 4 (GA4) audiences directly in Google Ads. Using the Audience Manager feature and during the […]