In a rapidly evolving digital landscape, safeguarding user privacy and staying compliant with data regulations surrounding website and marketing data is a paramount concern for businesses. The importance of properly […]
Google Ads and Google Analytics have made some sweeping changes to their data attribution models. Find out if these changes affect you! […]
Google is currently facing legal scrutiny over accusations of employing deceptive strategies to maintain its position as the world’s foremost search engine. The U.S. Justice Department contends that Google’s actions […]
In the ever-evolving digital marketing landscape, adaptability is key to success. Google Ads, the undisputed titan of online advertising, consistently changes, optimizes, and automates their tools to supposedly empower marketers […]
As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]
Digital advertising platforms are constantly making updates in response to changes in user behaviour and legislation. Google Ads, Meta, and X (Twitter) are no exception. In this blog, we break […]
Google, Microsoft, LinkedIn, and Meta have all reported increases in advertising revenue, suggesting that ad spend will continue to grow as we enter the holiday season in Q4. Overall, this […]
SEO and paid search are crucial to the success of your marketing strategy. Find out if you need both. Spoiler alert – yes! […]
Google Analytics issued an apology for the confusion stemming from a recent account updates. Advertisers found themselves caught off guard as the platform initiated an automatic migration of configurations from […]