Google has updated its Search Quality Raters’ guidelines. This update is small compared to the December 2022 update. The latest updates to Search Quality Rater Guidelines include a simplified “needs […]
Digital Marketing Blog
Meta Introduces 5 New Lead Generation Tools for Facebook and Instagram
Meta is introducing new tools on Facebook and Instagram to help businesses generate more effective leads. The goal is to enhance campaign performance and benefit marketers by saving their time […]
How to plan an Organic Social Media Campaign
Social media campaigns can be a great way to promote an event, product, or service to your existing audience, and bring in potential new followers. A well-executed campaign can significantly boost brand visibility, engage your target audience, and drive conversions. […]
A Personal Search Experience on Google
Google has recently unveiled new social-like features and enhanced personalization for its search engine. As digital marketers, it is crucial to understand the implications of these changes and how they […]
Meta Launches Ad-free Facebook and Instagram Subscriptions in Europe
Starting in November, Meta is introducing ad-free subscriptions for Facebook and Instagram in the European Union (EU), European Economic Area (EEA) and Switzerland. Users have the option to choose between […]
Key Takeaways from the Recent Google Event for Marketers Planning for 2024
In early November, we had the pleasure of attending Google’s “Think Lead Gen 2023” event held in Toronto. The exclusive event offered a wealth of insights for marketers who focus […]
Unlock Success This Holiday Season with Proven Google Ads Strategies
Get ready to elevate your holiday advertising game! As the holiday season approaches, the online shopping activity increases, demanding that businesses enhance their advertising strategies. Our simple yet comprehensive guide […]
A Marketer’s Guide to Navigating the September Helpful Content Update
In September, Google rolled out its latest updates focused on Expertise, Experience, Authoritativeness and Trustworthiness (EEAT). This update to ranking algorithms rolled out gradually over the course of two weeks […]
Maximizing Data Integrity and Trust: The Power of Consent Management Platforms and Google Consent Mode
In a rapidly evolving digital landscape, safeguarding user privacy and staying compliant with data regulations surrounding website and marketing data is a paramount concern for businesses. The importance of properly […]