Digital Marketing Blog

Google Analytics

Comparing Metrics in Universal Analytics to GA4

December 15, 2022

The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]

Is Google Analytics illegal in Europe

Is Google Analytics Illegal In Europe?

December 12, 2022

The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to […]

Google Icons

What Keywords Does My Site Rank For?

December 6, 2022

“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good […]

Online shopping for the holidays during Black Friday

November is the new December?

December 1, 2022

According to the Retail Council of Canada Black Friday and Cyber Monday have both overtaken Boxing Day in the race for “busiest shopping day of the year”. What began as […]

Looker Studio Icon

Google Rebrands Data Studio to Looker Studio

November 24, 2022

Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products.  Google’s ultimate goal is to house their business […]

Why is My Google Business Profile Suspended

Why Is My Google Business Profile Suspended?

November 17, 2022

If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not […]

Google Ad iPhone Apps

FLEDGE’s Early Testing Results

November 10, 2022

As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]