Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term […]
Digital Marketing Blog
Comparing Metrics in Universal Analytics to GA4
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]
Is Google Analytics Illegal In Europe?
The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to […]
What Keywords Does My Site Rank For?
“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good […]
November is the new December?
According to the Retail Council of Canada Black Friday and Cyber Monday have both overtaken Boxing Day in the race for “busiest shopping day of the year”. What began as […]
Google Rebrands Data Studio to Looker Studio
Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products. Google’s ultimate goal is to house their business […]
Why Is My Google Business Profile Suspended?
If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not […]
FLEDGE’s Early Testing Results
As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]
Google Ads’ New Feature Allows for Automated RSA Assets
A new Google feature has been made available to some advertisers. This feature allows Google to automatically create assets for an advertiser’s Responsive Search Ads (RSA). The feature uses the […]