If you’re a business in the travel and tourism sector you’ve probably considered partnering with online travel agencies in an effort to boost your revenue. In this blog, we’ll explore […]
Last month, LinkedIn announced that they are now testing adding generative artificial intelligence (GAI) to their ad platform to provide B2B marketers ad copy suggestions. While this is not the […]
The future of the Google Ads business has never been more uncertain in Europe. Recently, Google was accused of violating antitrust laws by the European Commission. This case adds to […]
According to a recent eMarketer forecast, paid search spend is expected to reach $110 billion this year. This makes up 41.8% of total digital spending and is projected to grow […]
Last month, Google announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals (CWV) metric starting in March 2024. In this blog, […]
Technology has revolutionized many aspects of our lives and travel is no exception. Booking vacation nowadays is a multi-device and multi-channel experience for customers. Gone are the days when travelers […]
In the world of SEO, having a good page experience is one of the many key factors to achieving better rankings on the search engine results page (SERP). This point […]
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly […]
During the Google Marketing Live 2023 event, a few changes and new features were unveiled for advertisers on the Google Ads platform: Create campaigns with Google AI-driven chat With Google’s […]