If you’re a business in the travel and tourism sector you’ve probably considered partnering with online travel agencies in an effort to boost your revenue. In this blog, we’ll explore […]
Digital Marketing Blog
LinkedIn Ads Testing Generative AI & New Ad Formats
Last month, LinkedIn announced that they are now testing adding generative artificial intelligence (GAI) to their ad platform to provide B2B marketers ad copy suggestions. While this is not the […]
Unpacking the EU’s Antitrust Violations Against Google Ads
The future of the Google Ads business has never been more uncertain in Europe. Recently, Google was accused of violating antitrust laws by the European Commission. This case adds to […]
eMarketer Forecast Indicates U.S. Paid Search Spend to Soar to $110 Billion in 2023
According to a recent eMarketer forecast, paid search spend is expected to reach $110 billion this year. This makes up 41.8% of total digital spending and is projected to grow […]
Google to Replace Core Web Vitals FID Metric with INP in 2024
Last month, Google announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals (CWV) metric starting in March 2024. In this blog, […]
Your Guide to Mapping the Travel Customer Journey
Technology has revolutionized many aspects of our lives and travel is no exception. Booking vacation nowadays is a multi-device and multi-channel experience for customers. Gone are the days when travelers […]
Google Emphasizes the Importance of Good Page Experience for Helpful Content
In the world of SEO, having a good page experience is one of the many key factors to achieving better rankings on the search engine results page (SERP). This point […]
Why Does My Competitor Look Better in Google Search?
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly […]
Highlights from Google Marketing Live 2023
During the Google Marketing Live 2023 event, a few changes and new features were unveiled for advertisers on the Google Ads platform: Create campaigns with Google AI-driven chat With Google’s […]