Digital Marketing Blog

Changes to data attribution in 2023

Are We Losing Data Attribution?

October 30, 2023

Google Ads and Google Analytics have made some sweeping changes to their data attribution models. Find out if these changes affect you! […]

Breaking Down the Google Anti-Trust Trial - Ontario SEO

Breaking Down the Google Anti-Trust Trial

October 27, 2023

Google is currently facing legal scrutiny over accusations of employing deceptive strategies to maintain its position as the world’s foremost search engine. The U.S. Justice Department contends that Google’s actions […]

Google Ads automated bidding guide

A Guide to Google Ads Automated Bidding Strategies

October 25, 2023

In the ever-evolving digital marketing landscape, adaptability is key to success. Google Ads, the undisputed titan of online advertising, consistently changes, optimizes, and automates their tools to supposedly empower marketers […]

Navigating Political Advertising in 2024 - Ontario SEO

Navigating Political Advertising in 2024

October 23, 2023

As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]

Must-Know Digital Advertising Updates - Ontario SEO

Must-Know Digital Advertising Updates for Fall 2023

October 19, 2023

Digital advertising platforms are constantly making updates in response to changes in user behaviour and legislation. Google Ads, Meta, and X (Twitter) are no exception. In this blog, we break […]

Uncovering Ad Revenue Trends from Q3 2023 - Ontario SEO

Another Quarter of Increased Advertising Revenue

October 12, 2023

Google, Microsoft, LinkedIn, and Meta have all reported increases in advertising revenue, suggesting that ad spend will continue to grow as we enter the holiday season in Q4. Overall, this […]

Do You Need SEO & Paid Search? - Ontario SEO

Do You Need SEO & Paid Search?

October 10, 2023

SEO and paid search are crucial to the success of your marketing strategy. Find out if you need both. Spoiler alert – yes! […]

Making Sense of Google Ads Auto Migration Confusion - Ontario SEO

Making Sense of Google Analytics Auto Migration

October 5, 2023

Google Analytics issued an apology for the confusion stemming from a recent account updates. Advertisers found themselves caught off guard as the platform initiated an automatic migration of configurations from […]