Digital Marketing Blog

In a previous blog, we covered black hat SEO and its implications on a website’s ranking and SEO value. If you’ve read that blog, congratulations – you now know what […]

Looking back on 15 years at Ontario SEO  I was surprised when LinkedIn informed me I have been working at Ontario SEO for 15 years. This leaad me to reflect […]

As the world of SEO evolves it is time to update your keyword research strategy to focus on topics. Create a strategy that drives leads to your business. […]

It’s no secret that running your website on a CMS (Content Management System) like WordPress or Drupal comes with the added responsibility of CMS and plugin maintenance. In this blog, I will go over what security updates are and why it’s […]

Visibility in search results is vital for any business to be found by potential customers, but SEO is not simply adding as many keywords as possible to your website and […]

Recently I read an interesting article about how search engine algorithms use various signals to detect when new queries have become popular, and how the search results can quickly change […]

2020 has put a whole new spin on “home for the holidays”. With people being instructed to stay safely nestled in the homes this winter, there are more than just visions of sugar plums dancing through their heads. […]

As Google search engine results pages are becoming more and more informative, zero-click searches are more prevalent in the digital landscape. One of the most common resources for information found on Google are featured snippets also known as position zero. […]

Which One is Better and Why? Automated bidding is nothing new in the pay-per-click advertising world and the debate for manual vs automated bidding has been right there with It. […]