Digital Marketing Blog

Google's Direction with AI in 2024

Google’s Direction with AI in 2024

February 22, 2024

According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial […]

Google is changing its search results in Europe

Google is Changing its Search Results in Europe

February 20, 2024

Google’s search results in Europe may appear different starting from March 2024. Google is making changes to comply with a new regulation called the Digital Markets Act (DMA), which was […]

LinkedIn is going to discontinue lookalike audiences

LinkedIn to Discontinue Lookalike Audiences

February 15, 2024

On February 29th, 2024, LinkedIn will discontinue its lookalike audiences feature. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new […]

Google Lays Off Thousands of Employees 

Google Lays Off Thousands of Employees

February 9, 2024

Google’s recent decision to lay off thousands of staff has caused a stir in the business world. Despite complaints about low support levels, Google is moving forward with plans to […]