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Google & Meta Lose Market Share in 2022

April 13, 2023

For the first time since 2014, Google and Meta’s share of the advertising market fell below 50%. At the end of 2022 that number was 48.4% and is expected to […]

GA4’s Custom Channel Groups.

GA4 Adds Custom Channel Groups Feature

April 6, 2023

On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how […]

Quick Tips from LinkedIn - Ontario SEO

Quick Tips from LinkedIn

April 3, 2023

Are you interested in optimizing your LinkedIn advertising campaigns for better results? This month I had the opportunity to attend the ‘Effective Campaigns for Maximum Business Strategy’ LinkedIn webinar which […]

The Ultimate Google Business Profile Guide – Ontario SEO

The Ultimate Google Business Profile Guide

March 30, 2023

Unlock the full potential of your business with this in-depth beginner’s guide to Google Business Profile (GBP) where we go over everything from what it is to how to claim […]

Google Analytics Alternatives

Alternatives to Google Analytics

March 28, 2023

Worried About Google Analytics putting your business at risk? Here are the best GDPR-compliant analytics alternatives we’ve found. Are you one of the millions of marketers worldwide who rely on […]