Digital Marketing Blog

Web browsers from Apple and Firefox have already blocked third-party cookies by default and Google is said to be following suit soon. Originally, Google shared in a blog post that […]

Meta titles and descriptions have gone through lots of changes over the years. Not only in terms of best practices but also in terms of their importance to SEO. Not […]

Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s […]

2021 was a tumultuous year, so investors and digital marketers were keen to hear the results of the advertising giants, Google, and Facebook. Both Google and Facebook posted record earnings […]

Last year, Google introduced a new campaign type called Performance Max campaigns on their advertising platform. It was created because Google wanted to deliver more automated solutions for businesses and […]

2021 certainly didn’t roll out quite as expected! Here are my predictions for what is up and coming (and what you need to watch out for) in 2022. […]

Valentine’s Day has officially arrived, and what better way to celebrate this often-disputed holiday than snuggling up on the couch with some Hershey kisses and a good old-fashion Rom-Com.    At […]

LinkedIn has now introduced Group Identity Targeting options for advertisers to hone who sees their ads. Group Identity targeting uses first-party data (information that has been provided by users) offering […]

Google Analytics has been a boon to businesses around the world to help them better understand how people use their websites. However, a recent decision in Austria from the Data […]