Starting in November, Meta is introducing ad-free subscriptions for Facebook and Instagram in the European Union (EU), European Economic Area (EEA) and Switzerland. Users have the option to choose between […]
Digital Marketing Blog
Key Takeaways from the Recent Google Event for Marketers Planning for 2024
In early November, we had the pleasure of attending Google’s “Think Lead Gen 2023” event held in Toronto. The exclusive event offered a wealth of insights for marketers who focus […]
Unlock Success This Holiday Season with Proven Google Ads Strategies
Get ready to elevate your holiday advertising game! As the holiday season approaches, the online shopping activity increases, demanding that businesses enhance their advertising strategies. Our simple yet comprehensive guide […]
A Marketer’s Guide to Navigating the September Helpful Content Update
In September, Google rolled out its latest updates focused on Expertise, Experience, Authoritativeness and Trustworthiness (EEAT). This update to ranking algorithms rolled out gradually over the course of two weeks […]
Maximizing Data Integrity and Trust: The Power of Consent Management Platforms and Google Consent Mode
In a rapidly evolving digital landscape, safeguarding user privacy and staying compliant with data regulations surrounding website and marketing data is a paramount concern for businesses. The importance of properly […]
Are We Losing Data Attribution?
Google Ads and Google Analytics have made some sweeping changes to their data attribution models. Find out if these changes affect you! […]
Breaking Down the Google Anti-Trust Trial
Google is currently facing legal scrutiny over accusations of employing deceptive strategies to maintain its position as the world’s foremost search engine. The U.S. Justice Department contends that Google’s actions […]
A Guide to Google Ads Automated Bidding Strategies
In the ever-evolving digital marketing landscape, adaptability is key to success. Google Ads, the undisputed titan of online advertising, consistently changes, optimizes, and automates their tools to supposedly empower marketers […]
Navigating Political Advertising in 2024
As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]