In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travelers. But organic reach alone may not be […]
For the first time since 2014, Google and Meta’s share of the advertising market fell below 50%. At the end of 2022 that number was 48.4% and is expected to […]
Duplicate location listings in Google Business Profile can be frustrating and tiresome. Clicking your posts doesn’t offer a lot of insight and it can take time to submit support tickets […]
On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how […]
Are you interested in optimizing your LinkedIn advertising campaigns for better results? This month I had the opportunity to attend the ‘Effective Campaigns for Maximum Business Strategy’ LinkedIn webinar which […]
Unlock the full potential of your business with this in-depth beginner’s guide to Google Business Profile (GBP) where we go over everything from what it is to how to claim […]
Worried About Google Analytics putting your business at risk? Here are the best GDPR-compliant analytics alternatives we’ve found. Are you one of the millions of marketers worldwide who rely on […]
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched […]
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]