Digital Marketing Blog


Changes to data attribution in 2023

Are We Losing Data Attribution?

October 30, 2023

Google Ads and Google Analytics have made some sweeping changes to their data attribution models. Find out if these changes affect you! […]

Breaking Down the Google Anti-Trust Trial - Ontario SEO

Breaking Down the Google Anti-Trust Trial

October 27, 2023

Google is currently facing legal scrutiny over accusations of employing deceptive strategies to maintain its position as the world’s foremost search engine. The U.S. Justice Department contends that Google’s actions […]

Google Ads automated bidding guide

A Guide to Google Ads Automated Bidding Strategies

October 25, 2023

In the ever-evolving digital marketing landscape, adaptability is key to success. Google Ads, the undisputed titan of online advertising, consistently changes, optimizes, and automates their tools to supposedly empower marketers […]

Navigating Political Advertising in 2024 - Ontario SEO

Navigating Political Advertising in 2024

October 23, 2023

As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major […]