According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial […]
Google’s search results in Europe may appear different starting from March 2024. Google is making changes to comply with a new regulation called the Digital Markets Act (DMA), which was […]
On February 29th, 2024, LinkedIn will discontinue its lookalike audiences feature. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new […]
Google’s recent decision to lay off thousands of staff has caused a stir in the business world. Despite complaints about low support levels, Google is moving forward with plans to […]
Google has introduced a new feature called, Tracking Protection that automatically limits third party cookies in Chrome. On January 4, 2024, this new protection was rolled out to 1% of […]
Good news for marketers and business owners; you can now create and use Google Analytics 4 (GA4) audiences directly in Google Ads. Using the Audience Manager feature and during the […]
Google is shutting down websites created using their Business Profiles in March. Users visiting the websites will be redirected to the Business Profile of the organization until June 10, 2024. […]
While AI reshapes the marketing landscape & challenging regulatory entanglements persist, 2024 promises to be an exciting and challenging year in Digital Marketing. […]
A comprehensive guide on how to avoid a disastrous website migration and the tools that you need to migrate your website with confidence. […]
