During its Q1 2022 earnings conference call, Meta said that its short-form video answer to the growing popularity of TikTok, Reels, now makes up more than 20% of the overall […]
Social Media Marketing Blog Posts
Instagram is Trying to Highlight More Original Content
Instagram is improving its ranking algorithm to highlight more original content generated by creators. The announcement came from the head of Instagram, Adam Mosseri. Many creators and businesses face large […]
LinkedIn Has Launched a Podcast Network
LinkedIn is venturing into a new digital network platform, podcasts. In February 2022, LinkedIn launched a podcast network pilot program. The pilot program is called LinkedIn Podcast Network and allows […]
Taming Testimonials
The Taming of the Company Testimonial You know your business is great, your grandmother knows your business is great, and so do your customers. However, unless you get your brand evangelists to share their positive reviews about your business, […]
The 7 Deadly Sins of SEO
The seven deadly sins could sound a bit over dramatic but when you think about the challenges a small business faces, one of these sins could be the death of […]
Tips for A Better Business Instagram
Instagram is one of the most used social media platforms around and is, in fact, a personal favourite of mine. I’ll often find myself creeping a business’ Instagram page to […]
7 B2B Tips for Being Effective on LinkedIn
We’ve all heard that it’s important to have a LinkedIn account or profile in today’s modern day of networking. You may or may not already have a LinkedIn account created, […]
Facebook Ad Formats You Should Know About
With over two billion people using Facebook every month, and Facebook owning Instagram, it’s no surprise that Facebook advertising has become a popular avenue for digital advertising. But what options […]
Google Partners Connect for Video Advertising – July 2017
On July 12, 2017 Google hosted an insightful Partners Connect session on Video Advertising. The focus of the discussion was on how YouTube advertising has grown, and how video marketing […]