AdWords Tools for Cross Device Measurement Google is in a unique position to tackle the issue of cross-device conversion tracking. Because the Google ecosystem includes so many different properties (Chrome, […]
Digital Marketing Blog
Cross Device Measurement & Attribution
Google Partners Event Recap Part 1 This month’s Google Partners event focused on the theme “measurement”. The first speaker was Jeff Montgomery from Google Marketing Solutions. Jeff’s talk outlined how […]
Digital Marketing: What We Wish You Knew
We recently asked our staff, “What do you wish business owners knew about running their website?” We’ve compiled the answers in a handy blog post below. Check out our tips […]
Google Partners Event – Mobile
Every Google Partners Connect event that we hold at our London, Ontario agency has a general theme. This event’s theme was focused on mobile and reducing friction to help your […]
Understanding Quality Score
Learning more about the “animal” that is Google AdWords’ Quality Score & why you should care about it Google defines Quality Score as a combination of how relevant your ads […]
Different Types of Facebook Ads
If you’re a client at Ontario SEO and have had us run social media marketing campaigns for your business, you probably already know how much I love Facebook ads. They’re […]
The Future of Voice Search (& Why You Should Care)
If you own a smartphone, iPhone, Samsung, etc. (we’ll save that argument for another day), you’ve probably used a digital personal assistant like Google Voice, Siri or Cortana to conduct […]
Top 10 Ways to Grow Your Business Online
Here it is, straight from the source – Google. At our most recent Google Partners Connect event, Google Evangelist Frederick Vallaeys shared the top ten ways to grow your business […]
Online Reviews: How Much Do They Actually Matter?
I’m going to a wedding in Cuba this week and since I didn’t book my resort, I have no idea what to expect. So like any normal person, I’ve been […]