Twitter has launched the beta of their Search Keyword Ads and stated its availability to all advertisers. This is unique as the Twitter Search Keyword Ads are much more tuned […]
Digital Advertising Blog Posts
Why Is Google Calling Me About My Google Ads Account?
So you have a Google Ads account. Great! What’s not so great though are the incessant calls and emails that come along with having one. These calls are typically from […]
Meta Outlines New Targeted Ad Restrictions for Teens
Meta has removed the ability to target ads based on the in-app activity of teens. Data related to who the account follows on Instagram or what Facebook pages they like […]
Get More Out of Your Google Ads with the Insights Page
Whenever the Google Ads interface is updated, we hold our breath. Despite Google’s claims of improving the user experience, we’ve found over the years that many platform updates have actually […]
What’s Old is New Again
Reports coming out of Meta indicate that the company is in the early stages of planning a new ads package. With heightened regulations involving privacy and companies like Apple giving […]
Google Marketing Live: Top Take-Aways
Google held their annual marketing event last week. As always, it was a day full of excitement about what things are coming down the Google pipeline. To spare our audience […]
EU Digital Services Act targets Advertising Algorithms
New legislation continues to be created by governments looking to regulate the world’s tech giants. The European Union is one of the governing bodies looking to take on the challenge […]
Should you reconsider LinkedIn advertising in 2022?
Compared to more popular platforms like Google Ads and Facebook Ads, LinkedIn has always been a bit behind the times with a clunky interface and fewer advertising options. Over the […]
Microsoft Removed 3 Billion Bad Ads in 2021
Scammers, fake celebrities, account take overs; all are real threats the digital ad space faced last year. Microsoft Ads gave us a glimpse into just how large these threats loomed […]