Digital Advertising Blog Posts

The end of expanded text ads is approaching. Prepare for this transition by reading our tips on optimizing responsive search ads in Google Ads. […]

Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s […]

Last year, Google introduced a new campaign type called Performance Max campaigns on their advertising platform. It was created because Google wanted to deliver more automated solutions for businesses and […]

What are Google Discovery Campaigns? First released in 2019, Google Discovery ads are AI-driven, native display advertisements that appear in the Google Discover feed as well as other Google Network […]

The last 21 months have been difficult, for so many reasons. As we head into 2022, be prepared for one more blow from the pandemic: rising costs of digital advertising.  Thanks to lockdowns around the […]

Act now to prepare for a future with more automated ads. AS of July 2022, you won’t be able to create any new expanded text ads (ETAs) in Google Ads; it’ll be all about […]

How do you spot a rookie advertiser? Check if they have a Meta pixel. If you’re like most new advertisers, you probably want to skip the technical side of things […]

A few months ago, we provided some insight on the good and bad of Google Ads Optimization Score and Recommendations. Since then, we’ve seen Google make further efforts to automate the Google Ads platform, […]

On June 27, Google announced that they will be rebranding their suite of Google products for advertising and publishers. The big news for most of us is that Google AdWords […]