Person scrolling on Google Discover feed on mobile phone

Advertiser’s Guide to Google Discovery Ads

November 3, 2021

What are Google Discovery Campaigns? First released in 2019, Google Discovery ads are AI-driven, native display advertisements that appear in the Google Discover feed as well as other Google Network […]

Plan for higher digital advertising costs in 2022

November 1, 2021

The last 21 months have been difficult, for so many reasons. As we head into 2022, be prepared for one more blow from the pandemic: rising costs of digital advertising.  Thanks to lockdowns around the […]

Google Ads is retiring Expanded Text Ads in 2021

Google is retiring Expanded Text Ads in 2021

October 25, 2021

Act now to prepare for a future with more automated ads. AS of July 2022, you won’t be able to create any new expanded text ads (ETAs) in Google Ads; it’ll be all about […]

How To Create and Setup a Facebook Pixel

How to Set Up a Meta (Facebook) Pixel

June 10, 2021

How do you spot a rookie advertiser? Check if they have a Meta pixel. If you’re like most new advertisers, you probably want to skip the technical side of things […]

Google Ads Update

The Danger of Auto-Applied Google Ads Recommendations

July 14, 2020

A few months ago, we provided some insight on the good and bad of Google Ads Optimization Score and Recommendations. Since then, we’ve seen Google make further efforts to automate the Google Ads platform, […]

Google Ads

Goodbye AdWords. Hello Google Ads

June 29, 2018

On June 27, Google announced that they will be rebranding their suite of Google products for advertising and publishers. The big news for most of us is that Google AdWords […]