Google Ads users were surprised – well, maybe just startled – to receive an email on Thursday, February 4th, announcing some pretty significant changes to Google Ads match types. If […]
The Google Search Partner network provides advertisers with the opportunity to advertise on additional web properties that Google owns or partners with. […]
By now, it is no secret that we love a good play on words and digital marketing…so why not marry the two? When the month of love rolls around, we show our love […]
Which One is Better and Why? Automated bidding is nothing new in the pay-per-click advertising world and the debate for manual vs automated bidding has been right there with It. […]
A few months ago, we provided some insight on the good and bad of Google Ads Optimization Score and Recommendations. Since then, we’ve seen Google make further efforts to automate the Google Ads platform, […]
In our first episode of SEO On The Rocks, we dive deeper into Google Ads recommendations and why they may not always be in your best interest to implement. Why […]
A highly debated topic when it comes to paid search advertising (whether it be Google Ads or Microsoft Advertising) is whether or not you should bid on your branded keywords. […]
On June 27, Google announced that they will be rebranding their suite of Google products for advertising and publishers. The big news for most of us is that Google AdWords […]
It’s a busy time of year here at Ontario SEO. Many of our clients view the new year as a great time to refresh their marketing strategy and re-evaluate how […]