Looking back on 15 years at Ontario SEO I was surprised when LinkedIn informed me I have been working at Ontario SEO for 15 years. This lead me to reflect […]
Digital Marketing Blog
Take a Topic Centered Approach to Keyword Research
As the world of SEO evolves it is time to update your keyword research strategy to focus on topics. Create a strategy that drives leads to your business. […]
What You Need to Know About Security Updates for Your Website
It’s no secret that running your website on a CMS (Content Management System) like WordPress or Drupal comes with the added responsibility of CMS and plugin maintenance. In this blog, I will go over what security updates are and why it’s […]
What is Black Hat SEO?
Visibility in search results is vital for any business to be found by potential customers, but SEO is not simply adding as many keywords as possible to your website and […]
Joining the “In” Crowd – How to Make Your Website More Visible on Google
Recently I read an interesting article about how search engine algorithms use various signals to detect when new queries have become popular, and how the search results can quickly change […]
SEO Tips for Local Businesses This Holiday Season
2020 has put a whole new spin on “home for the holidays”. With people being instructed to stay safely nestled in the homes this winter, there are more than just visions of sugar plums dancing through their heads. […]
Featured Snippets
As Google search engine results pages are becoming more and more informative, zero-click searches are more prevalent in the digital landscape. One of the most common resources for information found on Google are featured snippets also known as position zero. […]
Manual Vs Automated Bidding Strategies on Google Ads
Which One is Better and Why? Automated bidding is nothing new in the pay-per-click advertising world and the debate for manual vs automated bidding has been right there with It. […]
How to Optimize for the Right Organic Traffic
We hear time and time again that organic traffic is not qualified traffic, or that only branded organic search queries will result in leads or sales. The statement “organic traffic […]