Recently, the Danish Business Authority has declared that working with Google Analytics to collect data on EU residents is unlawful under General Data Protection Regulation (GDPR). Not the first EU […]
What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of […]
Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]
Since migrating over many analytics accounts to GA4, we do not recommend importing goals from UA to GA4. The deadline for the end of Universal Analytics is creeping up. The […]
Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority. The internet […]
In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent […]
Google’s answer to replacing third-party cookies is dead in the water. Its controversial project called FLoC (Federated Learning of Cohorts) was meant to provide a way to advertise to specific […]
So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]
Google Analytics has been a boon to businesses around the world to help them better understand how people use their websites. However, a recent decision in Austria from the Data […]
