Setting up GA4 and importing goals from Universal Analytics – Ontario SEO

How to Set Up GA4 and Import Your Goals

June 13, 2022

Since migrating over many analytics accounts to GA4, we do not recommend importing goals from UA to GA4. The deadline for the end of Universal Analytics is creeping up. The […]

Preparing for Google Analytics 4 – Ontario SEO

Preparing for Google Analytics 4

June 1, 2022

Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority.  The internet […]

Google Consent mode for cookies – Ontario SEO

What is Google’s Consent Mode?

May 7, 2022

In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent […]

What is Google’s Topic API – Ontario SEO

Why Google’s FLoC Won’t Fly

May 2, 2022

Google’s answer to replacing third-party cookies is dead in the water. Its controversial project called FLoC (Federated Learning of Cohorts) was meant to provide a way to advertise to specific […]

Switching from Universal Analytics to GA4 – Ontario SEO

Goodbye Google Analytics. Hello GA4

April 25, 2022

So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]

Does Google Analytics Violate International Privacy Laws?

Does Google Analytics violate GDPR regulations?

January 31, 2022

Google Analytics has been a boon to businesses around the world to help them better understand how people use their websites. However, a recent decision in Austria from the Data […]