Analytics Blog Posts

Since migrating over many analytics accounts to GA4, we do not recommend importing goals from UA to GA4. The deadline for the end of Universal Analytics is creeping up. The […]

Google Analytics 4 (GA4) is the latest improvement to Google’s analytics suite. This next-generation approach to analytics makes privacy-first tracking, machine learning, and integrating multiple channels a priority.  The internet […]

In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent […]

Google’s answer to replacing third-party cookies is dead in the water. Its controversial project called FLoC (Federated Learning of Cohorts) was meant to provide a way to advertise to specific […]

So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The […]

Google Analytics has been a boon to businesses around the world to help them better understand how people use their websites. However, a recent decision in Austria from the Data […]

On August 15th, the Ontario SEO Team took part in a Google Partners Connect event geared towards companies advertising in the automotive space. The informational broadcast was hosted by Alex […]

Recently, Google announced an exciting new rebrand of their suite of Google products for advertisers and marketers, AdWords will now simply be referred to as Google Ads. On Tuesday, July […]

It’s a busy time of year here at Ontario SEO. Many of our clients view the new year as a great time to refresh their marketing strategy and re-evaluate how […]