Google Analytics

Comparing Metrics in Universal Analytics to GA4

December 15, 2022

The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]

Is Google Analytics illegal in Europe

Is Google Analytics Illegal In Europe?

December 12, 2022

The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to […]

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Google Rebrands Data Studio to Looker Studio

November 24, 2022

Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products.  Google’s ultimate goal is to house their business […]

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FLEDGE’s Early Testing Results

November 10, 2022

As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]

Google Analytics

Denmark Deeming Google Analytics Unlawful

October 17, 2022

Recently, the Danish Business Authority has declared that working with Google Analytics to collect data on EU residents is unlawful under General Data Protection Regulation (GDPR). Not the first EU […]