Analytics Blog Posts

You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building […]

Starting on July 1st, 2023, Universal Analytics standard properties will stop collecting data. Google recommends switching to GA4 now so all users will have time to configure their account with […]

The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers […]

While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]

The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]

The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to […]

Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products.  Google’s ultimate goal is to house their business […]

As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]

Google Analytics (GA) is a powerful tool that reports on hundreds of data points that can give insights into users’ behaviour, help guide marketing decisions as well as measure the […]