In a rapidly evolving digital landscape, safeguarding user privacy and staying compliant with data regulations surrounding website and marketing data is a paramount concern for businesses. The importance of properly […]
Analytics Blog Posts
Making Sense of Google Analytics Auto Migration
Google Analytics issued an apology for the confusion stemming from a recent account updates. Advertisers found themselves caught off guard as the platform initiated an automatic migration of configurations from […]
Leveraging Google Trends to Your Benefit
What is Google Trends? Google Trends is primarily intended for tracking and analyzing the popularity of search queries and topics over time. It’s a valuable resource for marketers, researchers, journalists, […]
Universal Analytics Has Officially Stopped Collecting Data
Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics […]
Good News for Google Users: An EU-US Data-Sharing Agreement | Ontario SEO
Data-Sharing Agreement Between the EU and US is Good News for Google Product Users The European Commission has approved an agreement with the US that allows for easier legal transfer […]
Alternatives to Google Analytics
Worried About Google Analytics putting your business at risk? Here are the best GDPR-compliant analytics alternatives we’ve found. Are you one of the millions of marketers worldwide who rely on […]
What We’ve Learned Migrating Universal Analytics Accounts to GA4
In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms […]
The Role of Data Clean Rooms
What is a Data Clean Room? A data clean room is a software that helps facilitate privacy-friendly digital advertising in the absence of third-party cookie data. It is a way […]
Where Did My GA4 Event and Conversion Data Go?
You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building […]