Digital Advertising Blog Posts

How do you spot a rookie advertiser? Check if they have a Meta pixel. If you’re like most new advertisers, you probably want to skip the technical side of things […]

A few months ago, we provided some insight on the good and bad of Google Ads Optimization Score and Recommendations. Since then, we’ve seen Google make further efforts to automate the Google Ads platform, […]

On June 27, Google announced that they will be rebranding their suite of Google products for advertising and publishers. The big news for most of us is that Google AdWords […]

It’s a busy time of year here at Ontario SEO. Many of our clients view the new year as a great time to refresh their marketing strategy and re-evaluate how […]

We’ve all heard that it’s important to have a LinkedIn account or profile in today’s modern day of networking. You may or may not already have a LinkedIn account created, […]

As an Internet marketing Agency, we are often asked about the differences between advertising on social networks and advertising through Google AdWords. Our clients are interested in benefits, cost and […]

On July 12, 2017 Google hosted an insightful Partners Connect session on Video Advertising. The focus of the discussion was on how YouTube advertising has grown, and how video marketing […]

Learning more about the “animal” that is Google AdWords’ Quality Score & why you should care about it Google defines Quality Score as a combination of how relevant your ads […]

If Facebook advertising is part of your online marketing strategy, have you been taking advantage of Facebook’s new Flex And-Or Exclusion targeting? This addition to Facebook ads lets you get […]