While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous […]
Digital Marketing Blog
Microsoft to Phase in a New Version of Bingbot
After years of testing Microsoft will be phasing out it’s flagship crawling service. Replacing it with a fresh new version. Starting this month, the new Bingbot will be responsible for […]
Increased Cost Per Lead and Other Key Trends from 2022
LocaliQ has released their annual report for the year 2022. The data comes from 79,000 client search ad campaigns. The headline of this report is the widespread increase in cost […]
Controlling your Brand Message with Google Responsive Search Ads (RSAs)
As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to […]
How to Get Featured on Google Discover
Since its launch in 2018, Google Discover has seen millions of people discover content from around the web that is based on your interests. Each person’s Google Discover feed is […]
How to Adapt Your Organic Instagram Content Strategy for Reels
Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term […]
Comparing Metrics in Universal Analytics to GA4
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a […]
Is Google Analytics Illegal In Europe?
The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to […]
What Keywords Does My Site Rank For?
“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good […]