Digital Marketing Blog Posts

As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, […]

Halloween Movie Quotes for Digital Marketers  It’s that time of year again! This year we’ve put our spooky minds together to rewrite some of our favourite Halloween movie taglines…with a […]

Apple has added brand indicators for message identification (BIMI) to its most recent round of OS updates. Both iOS 16 and macOS Ventura are going to feature BIMI, to the […]

What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of […]

Tough Data Gathering Standards Could Help? The American Data Privacy and Protection Act’s (ADDPA) new bill would provide a privacy standard that would override any current state legislation. Though the […]

Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the […]

Samik Chatterjee of JP Morgan believes Apple could generate up to $6 billion in revenue from mobile advertising in 2025. The mobile advertising market itself is expected to break the […]

U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been […]

The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with […]